March 12, 2026
BACKWe are excited to introduce Cherry Partners, a new affiliate program built around a mix of trusted iGaming brands, strong Swedish market experience and a straightforward approach to partnerships.
Cherry Partners brings together established brands with different personalities, audiences and strengths - giving affiliates more ways to match the right offer to the right traffic.
Because not all traffic is the same. And not all brands convert the same way.
Cherry Partners isn’t built around a single brand. Instead, affiliates gain access to a portfolio designed to serve different types of players and audiences. At launch, the program includes:
One of the most historic names in Swedish gaming. With roots in land-based casino operations and decades of industry experience, Cherry represents a legacy brand that has evolved alongside modern iGaming.
A bold, competitive iGaming brand with a strong presence in Sweden and a player base built around go-getters, underdogs and humble rebels.
A modern, community-focused casino brand built for today’s Swedish players, with a strong emphasis on transparency, structure and responsible gaming.
Each brand offers affiliates a different angle - whether it's legacy recognition, challenger energy or community-driven positioning.
Cherry Partners was created with affiliates in mind.
We know what matters when driving traffic: clarity, reliability, brands and offers that actually convert.
That’s why the program focuses on:
Affiliates can explore each brand individually and choose the offers that best fit their audience and traffic profile.
The brands within Cherry Partners are built with Swedish players in mind.
Operating in one of Europe’s most regulated gaming markets requires experience, structure and credibility. Our brands are designed to meet those expectations - offering regulated environments, clear player value and a focus on long-term trust.
For affiliates working with Nordic traffic, this creates a strong and reliable portfolio to promote.
"Cherry Partners is all about giving affiliates the brands, transparency and support they need to succeed. We’ve built a portfolio that combines heritage, boldness and community focus - so every affiliate can find the right fit for their traffic. Our goal is simple: help our partners maximise performance while keeping the process transparent, easy and rewarding."
— Albert Svanberg, Head of Affiliates, Cherry Partners
The launch of Cherry Partners marks the beginning of a new affiliate program built around experience, transparency and strong brands.
We’re excited to grow the program together with affiliates who care about quality traffic, sustainable partnerships and long-term performance.
Great traffic deserves a Cherry on top!
